Blog posts
Humorous headlines
As it’s a bank holiday Monday, something a little more light-hearted! However, these headlines do highlight how wrong it can go if you don’t think things through from the reader’s perspective, or you make a terrible typo. Never say never – it’s surprisingly easy to make such mistakes with press releases and other public relations […]
Monday, May 3rd, 2010
Ham it up or play it down? Getting your press release right.
I’ve always believed in the importance of tailoring a PR story to make sure it is relevant to the media being targeted. The different headline treatments of the Icelandic volcano eruption illustrate my point exactly.
Thursday, April 15th, 2010
