Blog posts

Avoid stories about the opening of an envelope

I suffer from cobbler’s children syndrome – I always put aside things I need to do for my business as I’m too busy doing PR for my clients! So, I’ve only just found the time to review Muck Rack’s annual State of PR 2023 report. It says that the top concern for PR pros is […]

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Wednesday, July 19th, 2023

We’d all love a bit of marketing utopia

Big brands spend cash on the full spectrum of marketing activities, from advertising and email campaigns, to digital marketing and media relations etc. That’s marketing utopia – not affordable reality for most companies. Public relations is often more cost-effective than other marketing tools. The price of placing an advert with a magazine or website would […]

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Friday, June 23rd, 2023

Phone phobia

I’ve just read a PR Week article which looks at phone pitching to journalists, and it seems that things are getting worse in the media relations business. I’ve run my own company for five years now, but before I left my last agency I had noticed that junior staff were becoming increasingly reluctant to pick […]

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Wednesday, May 21st, 2014

Food for thought

PR Week magazine and agency Brands2Life recently surveyed the country’s top in-house communications professionals. The research found that nearly three-quarters of respondents believe the business community takes PR more seriously than five years ago. A few other highlights include: Has your comms planning been affected by the credit crunch? 72% answered ‘yes’ How do you […]

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Thursday, May 20th, 2010