Blog posts
Big brands spend cash on the full spectrum of marketing activities, from advertising and email campaigns, to digital marketing and media relations etc. That’s marketing utopia – not affordable reality for most companies. Public relations is often more cost-effective than other marketing tools. The price of placing an advert with a magazine or website would […]
Friday, June 23rd, 2023
The public relations industry has been getting its knickers in a knot recently about Churnalism.com.
Friday, March 18th, 2011
An interesting article appeared in PR Week recently looking at how an increasing number of journalists are moving over to the ‘dark side’ of public relations.
Wednesday, September 29th, 2010
An interesting conversation has been going on within a LinkedIn group that I belong to, the Network of PR Professionals http://tinyurl.com/24stshc
Thursday, June 3rd, 2010
