Blog posts

Will AI replace the PR Pro?

This is quite a hot topic of conversation amongst my PR friends. The prospect of your hard-earned and learned skillset being replaced by a bit of software is quite a terrifying prospect! However, the current reality is that natural language processing tools driven by AI technology, like ChatGPT and Google Bard, still require humans to […]

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Monday, July 3rd, 2023

The Oxford Comma

We all make mistakes, but it would appear that worrying about errors, such as the “grocers’/grocer’s apostrophe”, is now viewed as unimportant. Surely good punctuation and grammar is an essential element of communicating effectively? The Oxford comma is included before the final “and” or “or” in lists of three or more items, but is optional. […]

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Tuesday, June 20th, 2023