Big brands spend cash on the full spectrum of marketing activities, from advertising and email campaigns, to digital marketing and media relations etc. That’s marketing utopia – not affordable reality for most companies.
Public relations is often more cost-effective than other marketing tools. The price of placing an advert with a magazine or website would buy you at least a month’s worth of PR activity and get you free editorial coverage across multiple media titles. One positive piece of editorial in a publication or website often produces a spike in traffic to your website or sales enquiries. It will also make your prospects more responsive next time you call as they’ve read about your company, and the name is subliminally in their mind somewhere.
You cannot buy impartial, positive editorial coverage about your business – which makes PR priceless of course!
