Blog posts
Grocers’ or Grocer’s Apostrophe?
The CIPR regional group that I work with is currently reading a range of material written by students and Public Relations professionals. Unfortunately, from what we have seen, the requirement for PR people to have basic written skills seems to have ‘left the building’. We are rather concerned that the “grocers’ apostrophe”, once berated by […]
Seat of your pants PR
It would seem that even the spin doctors in Downing Street don’t always get it right. PR Week reports that it has promoted Emily Tofield as part of its efforts to more positively communicate the public sector cuts and the Big Society. Another example of ‘seat of your pants public relations’? It’s an all too […]
Signs of green shoots in the PR industry?
According to PR Week, the PR industry has bounced back from recession. Its Top 150 league table shows that the average growth figure for a PR agency’s fee income was 9.24 per in 2010 – putting the market back in line with 2008 figures. A whopping £838million was the figure PR Week put on the […]
Timing is everything
This weekend’s events in London are a great example of how vital timing is when it comes to PR stories. I often say to clients that even if you have the strongest news release, if the Queen reveals her 40 a day fag habit then your story will be lost. Whatever your political inclination, you […]
To churn or not to churn….
The public relations industry has been getting its knickers in a knot recently about Churnalism.com.
Killing Liz’s English?
As a Facebook user, every so often I get really cross, nay upset by the fact that teenagers don’t seem to be able to string a coherent sentence together. You only have to read my blogs to know that I am no guardian angle of the Queen’s English, but I do worry about how the next generation of prospective PR and marketing employees will cope in the real world.
Bang and the recession is gone!
Marketing magazine http://bit.ly/fmkKtI reports today that Reckitt Benckiser, the makers of Cillit Bang, countered a difficult market by upping its marketing spend by 8% in 2009. Great news for the marketing industry that such a decision has contributed to a 13% rise in pre-tax profits.
Honesty – the best policy in face of a cock-up
Interesting piece in PR Week which is looking at how BAA’s communications went down with the general public during the heavy snow
Green shoots
A really strong economic indicator in the marketing industry is usually how the big boys are doing and it would appear that at least one is doing fantastically.
The importance of being earnest (and not maverick)
Oh, the importance of getting your message right and not letting loose any spokespeople that haven’t been media trained! While watching BBC Breakfast this morning, I saw a great example of this.
