Blog posts
Once the horse has bolted…….
I have finally read through last week’s copy of PR Week and an article about the horse meat scandal caught my eye. The article reviews how Findus UK’s response to the crisis has been lambasted as ‘not fit for purpose’, describing the company as ‘a rabbit in the headlights’. One commentator said that the company […]
Hacked off flack says ‘how brands fail on twitter’
Excellent points from Hacked Off Flack about the mistakes made on Twitter. Please click here for the full link http://bit.ly/SWNKyu “Twitter is not difficult. Personally I think it is a very good transparent test of whether people have any common sense. In the main, the mistakes people and brands make on Twitter are errors that […]
Something for Nothing?
It was about two years ago that The Times newspaper decided to make its online content paid-for subscription. At the time I said it was a bold move.
No morning alarm – just tea, toast and the paper.
According to the media section of PR Week, printed newspapers are better suited to the slower pace of Saturdays than midweek working lives. The latest ABC survey showed that all titles (other than the Daily Star) made significantly more sales on a Saturday in April. According to PR Week, The Guardian more than doubled its […]
Grocers’ Apostrophe
While I will never claim to be a writing guru, and appreciate that to ‘err is human’ (I make enough mistakes myself), I hate sloppiness! I receive a fair amount of emails from students and public relations professionals prospecting for jobs. Unfortunately, it often seems that the requirement for PR people to have basic written […]
Facebook facts
A recent PR Week/OnePoll has found that a significant proportion of Facebook members have doubts over privacy and the security of their data.
What do the Olympics mean for PR?
Ben Smith of PRmoment.com asks are the Olympics a public relations opportunity? Or does the fact that they are likely to dominate the news agenda make them a PR threat? Read here
Has the media worm turned?
PR Week reports that trust in PR is coming under scrutiny as a result of the Levenson Inquiry. This has been hailed as a watershed moment in the scrutiny of the media’s ethics and PR Week reveals that many public relations professionals are concerned that the industry’s name could be tarnished by these shenanigans. Perhaps […]
To err is human, but a rip-off should not be forgiven
Last night’s Wessex CIPR (Hotel du Vin, Winchester, Hampshire) ended in a lively debate which was prompted by Sue Wolstenholme, recently elected as CIPR President for 2013, who addressed the theme of professionalism in the PR industry.
When clients push you over the edge
I have worked with some ‘interesting’ clients in my time. The great thing about running your own business is that you can choose the people to work with. Life is too short not to enjoy your working day and get on with your clients. If you enjoy what you do, the results will speak for […]
