According to the media section of PR Week, printed newspapers are better suited to the slower pace of Saturdays than midweek working lives. The latest ABC survey showed that all titles (other than the Daily Star) made significantly more sales on a Saturday in April.
According to PR Week, The Guardian more than doubled its weekly circulation and the Daily Mail sold nearly a million more copies on a Saturday.
It seems that our busy pace of life in the week means that online is becoming ever more popular. But, when we allow ourselves to slow down, nothing beats print. Something to keep in mind when planning your public relations campaign.
